What is personal brand photography and why is it so important?

Aberdeen based photographer Iska Birnie is recognised as an expert in personal brand photography, and today she provides an insight into the history of personal branding.

“Personal Brand Photography is like catching your heart on camera! It’s a way to capture your brand’s personality through imagery and is much more than just a headshot.

As well as polishing your brands image, the use of photography will also give your clients a glimpse of the people behind your business. Whether you’re self-employed, a start up or a nationwide company, professional photography helps take your brand image to the next level.

First impressions count!

Did you know that it only takes 1.5 seconds for an individual to judge a website? This means that people are making a split-second decision about you and your business, before you’ve had a chance to speak to them.

So, how can you make an impact?

Social media is one of the most used tools in terms of influencing buying decisions. For example, Facebook posts that include images see 2.3 times more engagement than those without images. But it isn’t just about posting any old image, it is about letting your audience get to know you and your brand, developing a personal connection and building trust.

What’s the difference between a classic headshot and personal brand photography?

Personal brand photography is all about capturing the personality and heart behind your business. With headshots, the focus is traditionally around capturing your portrait. With a personal brand session, you will still get a few headshots, but more importantly you will dive deeper into the story of what you do and why you do it!

This could be an insight into your business, previews of your products and services, or even a glimpse of your lifestyle.

If you would like to know more about how great photographs can help your business, contact me on hello@iskabirniephotography.co.uk or 07807 776016 “